(This is an article in a series from Perfect Wiki’s “Free Templates” collection — check out the other downloadable templates here.)

When evaluating the market, you want to spend more time getting to know your competition and less time creating tables and formatting your wiki page.

Wouldn’t it be great if there were a template you could use to organize a “Competitor Analysis” page in your wiki in no time?

Fret not, Perfect Wiki has you covered.

Here’s a free template to help you with competitor analysis in no time.

👥 Competitor analysis

A brief comparison of your company against one competitor of interest. 
 

Product offering

	Competitor	Your company	Commentary
Product overview
Positioning*
Pricing
Feature comparison
Feature 1
Feature 2
Feature 3

*Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.

Competitor comparison

	Competitor	Your company	Notes links
Web-site
Approximate web-site traffic
Blog/Content
Social presence
SEO
Online advertising
Offline advertising
Videos and webinars
Major events
Customer resources
Press releases and mentions

SWOT

This chart shows the Strengths, Weaknesses, Opportunities, and Threats your company has relative to the rest of the market. 

Strengths	Opportunities
- something that separates you from your competitors  - something your company is expert in	- a gap in the market you can fill  - a conference where you can showcase your value
Weaknesses	Threats
- advantages your competitors have - a resource/quality you lack	- competitors with a larger clientele  - bad press related to your market

 

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