(This is an article in a series from Perfect Wiki’s “Free Templates” collection — check out the other downloadable templates here.)
When evaluating the market, you want to spend more time getting to know your competition and less time creating tables and formatting your wiki page.
Wouldn’t it be great if there were a template you could use to organize a “Competitor Analysis” page in your wiki in no time?
Fret not, Perfect Wiki has you covered.
Here’s a free template to help you with competitor analysis in no time.
A brief comparison of your company against one competitor of interest.
Product offering
Competitor | Your company | Commentary | |
Product overview | |||
Positioning* | |||
Pricing | |||
Feature comparison | |||
Feature 1 | |||
Feature 2 | |||
Feature 3 |
*Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.
Competitor comparison
Competitor | Your company | Notes links | |
Web-site | |||
Approximate web-site traffic | |||
Blog/Content | |||
Social presence | |||
SEO | |||
Online advertising | |||
Offline advertising | |||
Videos and webinars | |||
Major events | |||
Customer resources | |||
Press releases and mentions |
SWOT
This chart shows the Strengths, Weaknesses, Opportunities, and Threats your company has relative to the rest of the market.
Strengths | Opportunities |
- something that separates you from your competitors - something your company is expert in | - a gap in the market you can fill - a conference where you can showcase your value |
Weaknesses | Threats |
- advantages your competitors have - a resource/quality you lack | - competitors with a larger clientele - bad press related to your market |
Get your team collaborating on your shared knowledge base today, and don’t worry about coming up with a structure from scratch.
With Perfect Wiki, you get to focus on the content, while we provide templates that guide you through the process.
Install Perfect Wiki for FREE today for an unlimited number of users, and get all the wiki features you never knew you needed.